Google has announced that it is to end support for its cross-platform communication tool Wave, BBC News has reported.Wave, a real time collaboration and communication tool launched only last year, has been axed due to a lack of user take-up. It was developed by brothers Jens and Lars Rasmussen, the developers behinds Google’s popular maps feature.“Wave has not seen the adoption we would have liked.

We don’t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects,” stated Urs Holzle, a representative of Google in the company blog.

While addressing a tech conference in Lake Tahoe, California, Google CEO Eric Schmidt acknowledged that Wave was a failure, but stated that Google is always ready to innovate and experiment without fear of failure.He said that the company believes in celebrating its successes as well as its failures.

Originally published on ITProPortal.com

The Guardian has revealed that software giant Microsoft will shortly commence a multi-million pound advertisement campaign in the UK, in an attempt to challenge the extensive dominance of Google in the UK search engine market.

According to an article on the news site, the software giant has come with a three-month long advertisement campaign with the help of the world-renowned advertisement company JWT, which will include three TV advertisements that will revolve around the punchline, ‘Bing and decide’.

Commenting on the upcoming advertisement campaign, the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, said in a statement that “People feel overawed by the internet and what they turn up when they are searching. We are also in a world where people have forgotten there is an alternative search engine.”

The Guardian also reported that the advertisements will run on UK TV channels for two months straight and then after every two weeks continuing till mid-June.

A Microsoft spokesperson also revealed that the TV advertisement campaign will be followed by a highly targeted digital campaign through out the country, making full use of digital media and social networking tools.

Originally published on ITProPortal.com

Search engine giant Google is all set to roll-out its Google Wave collaboration tool to businesses via its Google Apps web service along with its popular VoIP software Google Voice. The company also has plans to dish out 200 new improvements and updates for its office productivity tools.

Talking to eWeek, Google enterprise President, Dave Girouard, said in a statement that the company will be releasing Google Wave and Google Voice to businesses sometime soon in 2010.

According to Mr. Girouard, Google plans to bundle the two software services with Google Apps software suit for businesses in an attempt to offer more functionality and better inter-organisation communication to its customers and looks to take on software behemoths Microsoft and IBM, which offer their own range of office collaboration tools based on cloud computing technology.

Commenting on the possibilities that will emerge from the integration of Google Wave and Google Voice with Google Apps, Girouard told eWeek that “We are really focusing on the capability to deliver a better and better experience to end users across all applications on mobile devices and also through our Chrome browser and eventually Chrome OS.”

Originally published on ITProPortal.com

Social Media World Forum Europe 2010

www.socialmedia-forum.com

Venue:  Olympia, Earls Court, London

                  Date: 15th/16th March 2010

                  Organiser:  Six Degrees Events, Bristol

Social Media World Forum is now firmly established as Europe’s leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions, the show is a must attend on the social media calendar.

The show covers the latest in brand engagement using social media, monitoring social media campaigns, brand building using social media, b2b social networks, social media & pr, virtual currencies, gaming, applications and many more.

The Social Media World Forum is part of the Social Media World Series http://www.socialmediaseries.net and will also take place in North America in June and Asia in September 2010.

Cloud Computing Congress Europe

http://www.cloudcomputingcongress.com

Date: 16th March 2010

                 Venue: Olympia, Earls Court, London

                 Organiser: Six Degrees Events, Bristol

The Cloud Computing Congress examines the latest state of cloud computing, the technical challenges, and how the applications can be controlled and managed in a cloud-based environment.
Areas covered include, a practical guide on cloud computing for your business – how your business can benefit, the value proposition, and the impact on the IT function. Building and managing applications in the cloud – how to manage and control applications and resources in the cloud environment? Finally, security, testing and management of cloud infrastructures – key risks in cloud computing and interoperability of cloud systems.

The Cloud Computing Congress is an event designed for the CIO, Head of IT, government IT decision makers and more, allowing you to learn from key cloud computing deployments – their successes and failures, and how far the market has come so far?

Cloud Computing Congress is part of the Cloud Computing Series http://www.cloudcomputingseries.com and will also take place in North America in June and Asia in September 2010.

]]> http://wavety.com/cloud-computing-congress-europe-2010/feed/ 3 http://wavety.com/enterprise-social-media-europe/ http://wavety.com/enterprise-social-media-europe/#comments Wed, 13 Jan 2010 14:28:32 +0000 admin http://wavety.com/?p=1490

Enterprise Social Media Europe

http://www.enterprisesocialmedia.net

Date: 15th March 2010

                 Venue: Olympia, Earls Court, London

                 Organiser: Six Degrees Events, Bristol

Enterprise Social Media provides the ideal platform for employees to communicate, share information, and discuss the real issues affecting their businesses. The Enterprise Social Media Conference looks at the next generation workspace, how new application stores can be harnessed within a web 2.0 environment, and how internal business communities can be built.

Enterprise Social Media is part of the Enterprise Series http://www.enterpriseseries.net and will also take place in North America in June and Asia in September 2010.

Google, the California based search engine giant, is currently in middle of talks with Yelp, the highly popular local review and search engine, to acquire the website, which reportedly gets more than 25 million unique visitors every month.

TechCrunch has reported that Google is in an advanced stage of negotiations to acquire Yelp for at least $500 million in an attempt to become a major force in the local search marketplace.

The search giant has taken into account the fact that Yelp has a dedicated user base across metropolitan locations in USA and a huge database of reviews on local businesses.

Yelp, which was founded in 2004 by Jeremy Stoppelman and Russel Simmons, allows its users to post reviews of businesses in and around their local area, something that Google has been actively trying to replicate on a global scale with its own Google Maps and Places.

The company had announced earlier that its revenue for 2009 will be around $30 million and it had also predicted $50 million revenue for 2010.

It appears that Google is acquiring companies that will ensure its smooth entry in the local market place segment as the company has recently taken over AdMob, a local advertising platform for iPhones for $750 million.

originally posted on itproportal

In a move that could comprehend the practical usability of Google’s new Wave, Novell has announced the first real-time communication collaboration tool for enterprises.

Search engine giant Google is all set to open up its Google Wave platform for federation today which will pave the way for users to connect their own Wave servers with the Google infrastructure, according to a report carried out by TheNextWeb.